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Caecilia Potter

Managing Director

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I am excited to see our breakthrough technology VensoFlow enable farmers to rise to the challenge of producing more food, more responsibly.

Caecilia is our Commercial Founder. She worked side by side with our Technical Founder and her father, Emeritus Professor Owen Potter, to prove his idea. Her colleagues tell her she is every bit as determined and focussed as Owen, and she thrives on the challenge of commercialising his novel VensoFlow process to make a difference.

Caecilia led the team of engineers and scientists that produced our successful pilot and second patent family. She is an experienced company executive and director across the  information technology, design, marketing and financial sectors (Accenture, J B Were, Atticus & Milo).

As our CEO and an Alumni of the Cranlana Ethics Colloquium, she takes the lead on the business vision and growth, technology, operations and people and culture. She has a strong belief in businesses built on an ethical foundation, with a focus on growing revenue by creating positive environmental and social impact.

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We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and the traditional custodians of the lands in which we live, learn and work. We pay our respects to Elders past, present and emerging.

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 • 2025